We’ll help you make your new product launch smooth sailing!
Launching a new retail product creates a challenge that starts in the R&D lab and extends all the way to the retail shelf where capturing consumer attention is critical. This final in-the-store step in the marketing process requires forethought, focused creativity, and an experienced insight into consumer purchasing dynamics.
For this project, Marketing Tools Inc. assisted our client by designing and coordinating the production of an on-product flavor enhancement for their over-the-counter laxative product. We partnered with Kraft Foods for the Crystal Light To Go packets, and then produced over 300,000 of them for use at retailers such as Walgreens, SuperValu and Meijer Inc.